AI Visibility Checker

The AI Visibility Checker runs a live audit of how the major AI engines see your brand. In one check it looks at three things: access - whether each engine’s crawler is allowed to reach your site; understanding - whether your structured data, llms.txt, semantic HTML and entity signals make your business clear and unambiguous; and presence - whether you appear in the sources AI models lean on, like Wikipedia and Wikidata.

The output is a single AI visibility score, a per-engine breakdown, and a prioritised list of fixes. It answers one question directly: can AI engines find you, understand you and cite you - and if not, what’s stopping them. Run it, fix the gaps, and re-check.

To measure AI search visibility, you check the signals AI engines actually use, not classic ranking factors. Start with crawl access: if GPTBot, ClaudeBot, PerplexityBot or Google-Extended are blocked in robots.txt, you’re invisible before anything else matters. Next, check machine-readability - structured data, an llms.txt file, clean semantic HTML - because an engine that can’t parse your pages won’t cite them. Then check entity clarity: a consistent name, an Organization schema with sameAs links, and presence in Wikipedia and Wikidata, so the model knows who you are.

The AI Visibility Checker rolls all of this into one score, so you don’t have to test each engine by hand. It’s a practical AI search visibility tool: one scan, a number you can track, and the exact fixes behind it.

A single score is a snapshot; AI visibility tracking is the trend. Your visibility moves whenever you change your site, an engine updates how it crawls, or a competitor strengthens their own presence - so a one-off check goes stale fast. Tracking means re-running the same audit on a schedule and watching the number over time.

On Pro, the SEO Health Monitor re-checks your AI visibility automatically and alerts you the moment your score drops, which makes it one of the more practical ChatGPT SEO rank tracking tools for a small team - you don’t have to remember to look. Whether you call it AI visibility optimisation or optimization, the loop is the same: measure, fix, track, repeat.

Your brand can be visible to one engine and invisible to another - Perplexity might cite you while ChatGPT has never heard of you. AI brand visibility tracking means watching how each engine represents your brand specifically: whether it knows your name, associates it with the right products, and pulls you into answers about your category.

The checker looks at the entity signals that drive this - your Organization schema, your sameAs profiles, and your knowledge-graph presence - because that’s what lets an AI confidently attach facts to your brand rather than a similarly-named one. If you’ve ever searched your own brand in an AI engine and seen a competitor, or nothing at all, this is the gap it measures - which makes it one of the best ChatGPT SEO tracking tools for brand monitoring.

The checker covers the answer engines your customers actually use: ChatGPT and OpenAI’s search, Google AI Overviews, Perplexity, Google Gemini, Microsoft Copilot and Anthropic’s Claude. For each, it checks whether the engine’s crawler can reach your site and whether your content is structured in a way it can use.

Because these engines draw on different sources - some crawl the live web, some lean on Wikipedia and Wikidata, some use Bing’s index - your visibility can differ sharply between them. Covering all six in one check is what makes the per-engine breakdown worth reading.

Search rankings ask “where does my page sit in a list of blue links?” AI visibility asks a different question: “will an AI mention or cite my brand in its answer at all?” You can rank on page one of Google and still be absent from every AI answer about your topic - because ranking rewards relevance and links, while AI citation rewards clarity, structure and a well-defined entity.

That’s why a traditional SEO audit misses it. Rankings are about competing for position; AI visibility is about being understood well enough to be quoted. As AI Overviews and chat answers take more of the clicks, being the source the AI trusts matters as much as ranking - and it’s measured differently.

You don’t need an account to see where you stand. The free Website Scanner gives you an AI readiness score and the headline issues, so the value is legible before you sign up. The AI Visibility Checker is the deeper, per-engine tool, included in Pro.

As an AI visibility tool, Pro adds the full per-engine breakdown, Wikipedia and Wikidata checks, entity auditing, and automatic tracking with alerts - for $9.99 a month. It’s also an AI visibility optimisation tool: every score comes with the specific fixes behind it, not just the diagnosis. If you only want a one-off health check, start free; if AI visibility is something you need to move and hold, see the full pricing.