AI search, explained

Practical guides to getting your site read, understood and cited by AI engines — GEO, AEO, llms.txt and everything in between.

AI search

AI Search Optimisation: how to rank in AI answers

The umbrella guide: the signals AI engines actually use, a practical checklist to optimise for AI search, and the three layers of AI visibility you can measure.

8 min readRead

AI search

GEO vs SEO: what's the difference?

SEO optimises to rank a link; GEO optimises to be quoted inside the answer. What overlaps (most of it), what's genuinely new, and where to invest first.

7 min readRead

AI search

What is Generative Engine Optimisation (GEO)?

GEO is optimising your site to be surfaced and cited by AI engines like ChatGPT, Google AI Overviews, Perplexity and Gemini — not just to rank in blue links.

6 min readRead

AI search

What is Answer Engine Optimisation (AEO)?

AEO is structuring your content so answer engines and AI assistants can extract one direct, quotable answer to a question. Here's how it differs from SEO and GEO.

5 min readRead

Technical

What is llms.txt? Guide, template & example

llms.txt is a plain-text file at your domain root that tells AI models what your site is about and where your key content lives. Includes a copy-paste template.

5 min readRead

Guides

Is your website AI-ready? How to check

How to tell whether ChatGPT, Gemini and Perplexity can actually read, understand and cite your website — and the signals that decide it.

4 min readRead